Privacy Policy

Privacy Policy

Linde Material Handling UK Ltd, (hereinafter referred to as "Controller", "We" or "Us") appreciates your visit to our website and your interest in our company and products. This data protection declaration provides you with information on how we process your personal data, depending on the respective processing context. This Privacy Policy applies to any information we collect through our website or other means in connection with our company.

1. Overview

What information do we collect? The processing refers to data that can be personal and/or business. Personal data is any information relating to an identified or identifiable natural person, such as names, addresses, telephone numbers or e-mail addresses, which is an expression of a person's identity.

Why do we use your personal data? Without personal data we cannot identify you when you visit our website or contact you. Therefore, the processing of your personal data is crucial for all business requirements. For this reason, the security and integrity of your personal data during processing as well as the security of all business data is an important concern to which we pay special attention in our business processes.

How do we use personal information and what do we share with others? We process your personal data only if we have a legal basis or if you have given us your consent. The same applies to the transfer of your personal data to others: This is only the case if we are allowed to do so, whether by law, contract or with your consent.

For further details please note the following information:

2. Responsible provider and contact

Colin Blebta

Linde Material Handling UK Ltd
Kingsclere Rd,
Basingstoke,
RG21 6XJ,
United Kingdom
Co-Reg number: 324340

Telephone: +44 845 608 5000
Email: enquiries@linde-mh.co.uk

3. Processing of personal data by the responsible provider

The provision of your personal data to us is voluntary. Without this data, however, we cannot provide you with the service in part or as a whole. An automated decision-making process (including profiling) is not used.

If we use automated means to process personal data that produces legal effects or significantly affects you, we will take appropriate measures to protect your rights and freedoms, including the right to human intervention.

Your personal data will be processed depending on the contact option. This can be, for example, the storage of personal data, its use or deletion. Therefore, we provide you with the following information:

3.1 Website

Every time you access our website, data and information is transmitted to our company’s servers. As part of this process we collect the following personal data: Communication data depending on the specific use (e.g. name, telephone number, e-mail address, address, IP address).

This data is also temporarily recorded in log files on our system. We do not store this data together with other personal data concerning you.

Your IP address must be temporarily stored by the system in order to make our website available to you. For the duration of your visit to our website we must therefore save your IP address.

The data listed above are stored in log files in order to:

• to reproduce the contents of our website correctly; to optimise our website;
• the long-term functionality of our IT systems and
• technology, especially with regards to ensuring the security and stability of our website;
• to provide relevant government agencies with the information it needs in the event of a cyber-attack.

If the processing of personal data is necessary for the provision of our website then the purpose of processing is in order to fulfil our contractual obligations to you and for the fulfilment of the contract. If the processing of personal data is necessary for the assessment of the security and stability of our systems, our or the relevant government agency’s legitimate interests provides the legal basis for such processing activities. The legitimate interest in processing personal data arises from the above-mentioned purpose of ensuring the security and stability of our systems. This data processing is therefore technically necessary in order to provide you with the service (display and functioning of the website) you have expressly requested. We will never use the data collected by us to draw conclusions about your person.

The data is automatically removed as soon as it is no longer required for the purpose for which it was collected. Data that is processed for the purpose of providing our website is deleted at the end of the browser session. Data stored in log files is automatically deleted after a maximum of seven days.

The data processing activities described above are essential for the operation of our website. It is therefore not possible for users to object to this type of data processing.

We also use cookies and web analysis services when users visit our website. Further information on this can be found below and in our cookie policy.

3.2 Newsletter and marketing material

With our free newsletter or other marketing related material such as promotions, invitations, product announcements (Marketing Materials) you can keep up to date with the latest news from the Linde Material Handling Group or Linde Material Handling UK Ltd. If you register for our Marketing Materials, the following category of personal data will be transmitted to us:

• Communication data (e.g. mandatory: e-mail address; optional: address (Mr/Mrs), surname, first name, telephone number).

After you have confirmed you wish to receive the Marketing Materials to the address you have provided and by the means of communication indicated by clicking on the button "Register for our newsletter", your e-mail address or mobile telephone number will be processed in order to send you the regular Marketing Materials as requested. Your further information will be used for personal addressing of the Marketing Materials

The Marketing Materials is offered as an optional service. As part of the electronic registration process, we therefore obtain your consent to process your personal data for this purpose and refer you to this privacy policy. The legal basis for the processing of personal data is your consent.

Your e-mail address will be processed to enable the delivery of the Marketing Materials. Other data that you provide in the input screen will be processed so that we can address you personally in our Marketing Materials.

The data is deleted as soon as it is no longer required for the purpose for which it was collected. The e-mail address is only stored if you have subscribed to our Marketing Materials. If you decide to revoke your consent (more on this below), the personal data collected from you for this purpose will be deleted immediately.

If you no longer wish to receive our Marketing Materials, you can unsubscribe from the distribution list at any time. By unsubscribing, you also revoke your consent to the processing of the aforementioned data.

To do so, please go to the "Unsubscribe from the newsletter" page. Each issue of the Marketing Materials also contains a link that you can use to unsubscribe from the service.

3.3 Contact with us

If you contact our company by e-mail, we receive and store the following data:

• Your e-mail address and
• other information, including any personal data you provide in this context, such as contact details

This data is processed by us either for the purpose and the legitimate interest of this data processing activity is to process your enquiry, or implementation of pre-contractual measures taken on the basis of your enquiry; fulfilment of contract, as well as on the basis consent or because this is expressly requested by you. We only pass on this data to third parties if this is necessary for answering or processing your enquiry. Potential recipients depend on the specific request.

If you contact us by e-mail, you can object to the processing of your personal data at any time by sending an e-mail to enquiries@linde-mh.co.uk In this case, our correspondence with you will be terminated and all personal data stored in connection with your inquiry will be deleted immediately, unless this is contrary to statutory retention periods or necessary for the assertion/defence of legal claims.

3.4 Order processing / Webshop

To order products via our WebShop it is necessary that you provide us with your order data. This data may include personal data such as

• Contact details (first name, last name, e-mail address, telephone number)
• Delivery address (first line/street, postal code, city)
• Bank account data, identification numbers, credit card registration information, etc. ("contract data")
• Type and number of products selected
• Time of the order placement, IP address.

Registration or the creation of a user account is not necessary, but possible. If a voluntary registration is made, we will also ask for a username and password.

The processing of this contract data is based on fulfilment of contract/implementation of pre-contractual measures, or is this necessary in order to provide you with the service requested in this respect. as well as for the fulfilment of legal (storage/documentation) obligations regarding completed order transactions .

There is no obligation to provide us with this personal data, but without this data no purchase can be made via the web shop. Correspondence conducted due to the use of the web shop or the completed purchase is also stored or processed.

Data of contact person we receive either from our (potential) webshop customer (as employer of the contact person), or from another public source (e.g. website of the (potential) customer). We process any contact data of contact persons of the contractual partner on the basis of a justified legitimate interest in smooth and efficient communication and for the traceability of responsibilities.

Furthermore, contact data from the contract data is used for

• Customer information on new products and services,
• Customer satisfaction measures including surveys,
• Quality management and identification of improvements,
• internal administration

provided consent is obtained for such use. The above-mentioned purposes fall under our legitimate interest, as the processing of personal data for direct marketing purposes can be considered legitimate, as well as on the basis of consent.

If the purchasing process is aborted, the data entered in the course of the purchasing process (e.g. shopping basket data or master data) are not stored. In the event of a contract being concluded, we store the related data within the framework of statutory storage/documentation periods or as long as this is necessary for the assertion/defence of potential legal claims.

We store your data in connection with promotional approaches depending on the duration and intensity of the customer relationship or depending on any consent, objection or revocation.

3.5 Legal obligations and compliance

It may be necessary to use your personal data to process and settle legal disputes or to enforce our claims. In this respect, this is in our legitimate interest. The processing of your data in connection with any official investigations or for the fulfilment of legitimate requests from criminal prosecution or administrative authorities is based on a legal.

3.6 Data transmission

To the extent and insofar as this is necessary for the performance of the contract, we or the receiving party have a legitimate interest in the data transfer, or you have given your consent to the transfer, we may transfer your personal data to other responsible parties. Third parties may also be other companies in the Linde Group. In addition, your personal data may also be disclosed to other responsible parties if we are obliged to do so by law or by an enforceable official or court order.

If personal data is transferred to third parties, we have selected these recipients with the greatest care and monitor them regularly, particularly with regard to their careful handling and protection of the data stored by you. Such recipients may also be other companies within the group of companies of the data controller.

Under these conditions, recipients of your personal data may be

• service providers, in particular those from whom we offer communication or marketing services
• Payment service provider
• Courts, authorities
• Insurer
• Legal representative
• Third-party financier
• Carriers/Shippers
• Investors
• IT service provider
• Sales Partner

Your personal information may be accessed by our employees, agents or contractors from a country outside the European Economic Area (EEA) for any of the purposes set out in this policy. These countries may have data protection laws that may be less stringent than those in the EEA. We will ensure that any of your information that is accessible outside the EEA is treated with appropriate safeguards.

Certain countries outside the EEA, such as Canada and Switzerland, have been recognised by the European Commission as substantially equivalent to EEA data protection laws, so no additional legal safeguards are required. In countries that do not have such authorisation, we will either ask you for your consent to the transfer or we will transfer it subject to contractual conditions approved by the European Commission which directly impose equivalent data protection obligations on the recipient, unless we are entitled under applicable data protection law to make such transfers without such formalities.

3.7 Storage and deletion

We are free to store your personal data for the period for which we have a legitimate purpose. Legitimate purposes in this respect can be found in the relevant sections. In general, we will delete your personal data, except for data that we are required to retain by law.

4. Integration of third-party services and content

We are an agile company. Therefore, it is important to us to be present and available to our customers wherever they spend their time. Links to social media platforms such as LinkedIn, YouTube or Twitter have therefore been embedded on our website. The logos of these social media platforms help you to identify the links to the social media service sites on our website. If you click on one of these social media links, you will be redirected to the company profile of the respective provider on the corresponding social media platform. The processing of personal data by the respective social media provider only begins at this point. For information on how your personal data is processed when using the websites of these social media providers, please refer to the data protection information of the respective provider.

4.1 Active elements

Our website contains built-in active elements such as JavaScript and ActiveX as well as other controls and scripting languages that contain active components. If you have security concerns, you can always disable these elements in your browser settings. Our website can also be navigated without JavaScript.

4.2 Google Web Fonts

This site uses so-called web fonts of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

To do this, the browser you are using must connect to Google's servers. These inform Google that our website was accessed via your IP address. The use of Google web fonts is in the interest of a uniform and attractive presentation of our online offers. This represents an overriding legitimate interest on our part, or occurs because you expressly wish to visit our website and display is not possible without this function.

Your computer uses a default font if your browser does not support web fonts.

For more information about Google web fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=en&gl=en

4.3 Google Analytics 4

We use Google Analytics 4 on this website. This is a web analytics service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Analytics 4 to allow us to analyse and regularly improve use of our website. By evaluating the statistics, we can continuously improve our content and make our website even more interesting for you. Google Analytics 4 uses “cookies”. These are text files that are saved on your computer and enable analysis of your use of our website. Information about your use of the website, which is obtained using cookies, is regularly transmitted to Google servers and stored by Google. Further transmission to Google LLC servers in the USA and storage there is not excluded. When using Google Analytics 4, the IP address transmitted by your device when you use the website is only collected and processed by default and automatically in an anonymous manner, meaning that the collected information cannot be directly linked to a particular person. This automatic anonymisation is carried out by Google truncating the IP address transmitted by your device to remove the last digits within European Union (EU) Member States or other signatories of the Agreement on the European Economic Area (EEA).

We have obtained your consent to process your data in accordance with Art. 6(1)(1)(a) GDPR. Your consent also includes the transfer of the data to the USA with the risk of data being accessed by authorities.
Google evaluates the information on user behaviour on our website for us, creates reports on this and uses the data to provide us as a website operator with further services related to website and Internet use. When using Google Analytics 4, the IP address that is transmitted by your browser and truncated will not be combined with other data stored by Google. If you do not want cookies to be stored (or want Google Analytics 4 to be deactivated), you can make this setting at any time here via our cookie consent tool.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website. Simply download and install the browser add-on available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en. This also means that the IP address will no longer be recorded. By doing this, you will also prevent Google Analytics 4 from processing your data. As an extension to Google Analytics 4, the “UserIDs” function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, have set up an account on this website and log in using this account on various devices, your activities, including conversions, can be analysed across devices. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision from the European Commission. As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports.

The following data is collected by default for this purpose:

• Town/city
• Latitude (of the town/city)
• Longitude (of the town/city)
• Minor version of the browser
• User-agent string of the browser
• Device brand
• Device model
• Device name
• Minor version of the operating system
• Minor version of the platform
• Screen resolution

If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the “Personalised ads” function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en

You can find more information about Google Signals via the following link: https://support.google.com/analytics/answer/7532985?hl=en

We may also use the “Demographics” function of Google Analytics 4 on our website. Demographic data is specific information about groups of people. This function allows reports to be created that contain information about the age, gender and interests (known as demographics) of the users of our site. The data comes from interest-based advertising from Google, the Google Display Network and third-party visitor data. You can deactivate this function at any time via the ad settings in your Google account. However, it is also possible to deactivate Google Analytics 4 as described above. Simply download and install the browser add-on available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

You will find additional information here:

Relating to the terms use: https://www.google.com/analytics/terms/de.html.

The Google privacy policy: https://privacy.google.com/businesses/compliance/#!#gdpr

Relating to Google (Universal) Analytics: https://support.google.com/analytics/answer/3379636?hl=en

4.4 Google Tag Manager

With Google Tag Manager, website tags can be managed through an interface. It only implements tags, but it does not set cookies or collect personal information. Google Tag Manager may trigger other tags that may collect data when necessary while we are not accessing that data through Google Tag Manager.

For more information about Google Tag Manager, please visit the following link: https://www.google.com/analytics/terms/tag-manager/.

4.5 Google Ads Conversion

By using Google Ads Conversion of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"), we may serve ads about our services on external websites. In this way, we may use the data from the advertising campaigns to determine the success of each advertising campaign. The above-mentioned targeting measure is carried out on the basis of a legitimate interest. Our interest is in targeted advertising, so that you receive advertisements that may be of interest to you and to analyse their impact and effectiveness and your consent.

The advertising material is supplied by Google via so-called "ad servers". For this purpose, we use ad server cookies with which certain parameters can be measured to measure success, such as the insertion of ads or clicks by users. When you access our website via a Google ad, Google Adwords stores a cookie on your device. These cookies are not intended to identify you individually and generally expire after 30 days. For this cookie, the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values.

As we have no influence on the scope and further use of the data collected by Google with this tool, you can find further information at https://policies.google.com/privacy?hl=en-gb&gl=uk.

You can deactivate the use of cookies by Google by accessing the page for deactivating Google advertising http://www.google.com/ads/preferences. You can also deactivate conversion-tracking cookies by setting your browser to block cookies from the domain "googleadservices.com". Please note, however, that if you do so you may not be able to use all the features of this website.

4.6 Using GA Audience

We use the website analysis service GA Audiences from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ("Google") for remarketing purposes. User profiles are created using pseudonyms. This technology allows users who have previously visited our websites and used our online services to see targeted advertisements from us on external websites in the Google Partner Network. This involves placing a cookie on your computer to analyse user behaviour when visiting the website and can then be used for targeted product recommendations and interest-based advertising.

In this way, we aim to show you advertisements that are particularly relevant and of interest to you. The legal basis for the processing of your data is a legitimate interest, or your consent.

You can prevent the collection and forwarding of your personal data (in particular your IP address) and the processing of this data by deactivating Java Script in your browser or by installing a tool such as "NoScript". You can also prevent the information generated by the cookie about your use of the website from being sent to Google (including your IP address) and prevent the processing of this data by Google. To do this, download and install the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

For more information on data protection when using GA Audience, please click on the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283

4.7 Use of advertising products of the Google Marketing Platform (GMP)

This website uses advertising products of the Google Marketing Platform of Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA ("Google"). GMP advertising products use cookies to display ads relevant to users, to improve campaign reporting, or to prevent a user from seeing the same ads more than once. Google uses a cookie to collect information about which ads are served in which browser and may prevent them from being shown more than once. In addition, GMP may create so-called conversions using cookie IDs that relate to ad requests. This is the case when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase. Like Google, GMP cookies do not contain any personally identifiable information. Through the inclusion of GMP advertising products, Google obtains information that you have accessed a specific part of our website or clicked on one of our ads.

The legal basis for the use of your data is a legitimate interest (display of interest-based advertising), and your consent.

You can prevent participation in this tracking method in various ways:

• by changing the settings in your browser software to suppress third-party cookies so that you do not receive third-party advertisements;
• by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.com/settings/ads, whereby this setting is deleted when you delete your cookies;
• by deactivating the interest-based display of the provider, which is part of the self-regulation campaign "About Ads", via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies;
• by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browser via the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all the functions of this offer.

For more information about Google's GMP advertising products, please visit https://support.google.com/displayvideo/answer/9015629 and https://support.google.com/displayvideo/answer/2839090?hl=de&ref_topic=3528231 and Google's privacy policy in general:

https://www.google. en/intl/en/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

4.8 Hotjar

This website uses Hotjar ("Hotjar") analysis software from Hotjar Ltd; 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, which enables us to measure and analyse user behaviour (clicks, mouse movements, scrolling, etc.) on our website. The information is generated as a "tracking code" and cookie when you visit our website and is transmitted to Hotjar servers in Ireland.

The legal basis for the use of Hotjar is a legitimate interest and your consent.

The tracking code collects the following information:

• Device dependent data (the IP address of your device, the screen size of your device, device type and browser information, geographic location (country only) and the preferred language in which you view our website)
• Log data (reference domain, websites visited, date and time of access to the website)

Hotjar uses this information to analyze your use of our website, to generate reports on usage and other services related to website usage and internet analysis. Hotjar uses services provided by third parties such as Google Analytics and Optimizely to provide its own services. These third parties may store information that your browser sends when you visit the website, such as cookies or IP requests. For more information on how Google Analytics and Optimizely use and store data, please see their privacy policies.

The cookies that Hotjar uses have different "lives". Some last up to 365 days and others are only valid for the duration of the actual visit.

You can prevent Hotjar from collecting data by clicking on this link: https://www.hotjar.com/legal/compliance/opt-out

4.9 Criteo Re-Targeting

Our website uses the services of Criteo ltd.; 32 rue Blanche, 75009 Paris, France to provide you with personalized advertising. Therefore, Criteo processes the following personal data:

When you visit the website or mobile application, we collect the following information:

• Identifiers - Activity on the Site (via cookie)
• Technical information about the device you are using and the Internet software (IP address)
  The legal basis for the use of Hotjar is a legitimate interest (display of interest-based advertising), and your consent.

You can prevent Criteo from collecting data by clicking on this link: https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/

For more information on how Criteo uses data, please visit https://www.criteo.com/privacy/

4.10 Trengo

Omni-channel communication platform (management of contact requests and communication);

Service provider: Trengo B.V., Burgemeester Reigerstraat 89, 3581 KP Utrecht, Netherlands;

Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR);

Website: https://trengo.com/;

Privacy Policy: https://trengo.com/privacy-statement;

Data processing agreement: Provided by the service provider;

Further information: https://trengo.com/gdpr.

4.11 Use of the SalesViewer® technology:

On this website, the SalesViewer® technology of SalesViewer® GmbH is used to collect and store data for marketing, market research and optimization purposes on the basis of legitimate interests of the website operator, and your consent.

A javascript-based code is used for this purpose, which serves to collect company-related data and the corresponding use. The data collected with this technology is encrypted using a non-recalculable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to personally identify the visitor to this website.

The data stored within the framework of Salesviewer will be deleted as soon as they are no longer required for their intended purpose and no legal storage obligations stand in the way of deletion.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again.

4.12. Datadog RUM

On our website, we use the Real User Monitoring (RUM) web analytics service provided by Datadog, Inc. 620 8th Avenue, Floor 45, New York, NY 10018, USA ("Datadog"). Data processing is for the purpose of analysing this website and its visitors by tracking the performance of this website, application screens, user actions, network requests and the performance of our front-end code, monitoring ongoing bugs and issues and compiling reports on website activity. The following data is processed for this purpose

• IP address,
• date and time of page view,
• click path,
• information about the browser you are using, the device you are using,
• pages visited,
• Referrer URL (website from which you accessed our website),
• location data and
• purchase activity.

The IP address transmitted by your browser when using Datadog RUM is not merged with other Datadog data. Datadog uses technologies such as cookies, web memory in the browser and tracking pixels, which enable an analysis of your use of the website. The information thus generated about your use of this website is transmitted and stored exclusively within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

You can prevent the collection of data by Datadog by clicking on this link: .....

For more information on how Datadog uses data, please visit https://www.datadoghq.com/legal/privacy/.

5. Cookies

We would like to get to know you better so that we can offer you a more personalised service and it will be easier for us to fulfil your wishes regarding the use of your personal data. For this reason, our website uses cookies (including some third-party cookies).

Details of the cookies we use, how they work and how to prevent cookies from being set can be found in our cookie policy (link-anchor).

6. Newsletter-Tracking

We also use remarketing measures such as anonymous newsletter tracking. This enables us to collect the recipient's reaction (e.g. opening the mailing, clicking on text or symbol-based links, downloading images with an e-mail software) and save this data in anonymised form for statistical purposes. It is not possible to individualise a particular user with the stored data.

As soon as a user has expressly declared his or her consent, the recipient's reactions are collected and stored in a personalised form. In this way we or our contractors are able to personalize the contents of the newsletter to our customers.

7. Security

Our employees and our commissioned service providers are obliged to maintain secrecy and to comply with the provisions of the applicable data protection laws.

We take all necessary technical and organizational measures to ensure an appropriate standard of protection and to protect your data managed by us in particular against the risks of accidental or unlawful destruction, manipulation, loss, modification or unauthorized disclosure or access. Our security measures are continuously improved in line with technological developments.

8. Your rights

Please use the information in the section "Responsible provider and contact" (see no. 2) to assert your rights. Please make sure that a clear identification of your person is possible for us.

8.1 Right to information

You have the right to receive information from us about the processing of your data.

8.2 Right of rectification and deletion:

You can demand the correction of incorrect data and - as far as the legal requirements are fulfilled - the completion or deletion of your data.

This does not apply to data that is required for invoicing or accounting purposes or is subject to the legal obligation to retain data. If access to this data is not required, its processing will be restricted (see below).

8.3 Limitation of processing:

You can demand from us the restriction of the processing of your data as far as the legal requirements are fulfilled.

8.4 Transfer of data:

You have the right to receive data that you have transmitted to us in structured, conventional and machine-readable form, or, insofar as this is technically possible, to request that the data be transmitted to third parties.

8.5 Right of objection

If your personal data are processed on the basis of a legitimate interest, you have the right to object to this processing at any time for reasons arising from your particular situation. If we cannot demonstrate compelling reasons for further processing that outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims, we will stop processing such data.

In addition, you may at any time object to the processing of your personal data for direct marketing purposes ("objection to advertising"). In this case, the personal data will no longer be processed for these purposes. Please note that there may be an overlap between your objection and the use of your data in the context of an ongoing campaign.

8.6 Right of cancellation

If you have given us your consent to process your data, you can revoke this consent at any time with effect for the future. In such a case, your data will no longer be processed unless there is another legal basis for further processing. Revocation of your consent does not affect the legality of the processing that has taken place on the basis of your consent until revocation. Please note that by revoking your consent, the lawfulness of the processing carried out on the basis of your consent until revocation remains unaffected.

8.7 Right to appeal to a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority responsible for you. For UK residents this is the Information Commissioners Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113

9. Change in data protection policy

We reserve the right to make changes to our security and data protection measures if this is necessary due to technical developments. In these cases, we will also adapt our data protection policy accordingly. Therefore, please note the currently valid version of our privacy policy.

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What is a cookie?

Cookies are small text files that are used by many websites in the United Kingdom and around the world. Cookies are automatically created by your browser when you visit our website and are stored by our server on the hard disk of your terminal device (computer or mobile device).

Cookies do not cause any damage to your end device and do not carry viruses, trojans or other malware. The cookie is used to record information about the specific terminal device that you use. Cookies therefore contain a number of characters that enable the browser to be uniquely identified during a repeat visit to our website.

Depending on their function and purpose, the cookies on our website can be divided into four categories: essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

Cookies required for technical reasons (essential cookies)

Essential cookies are absolutely necessary for the website to run on your device. These cookies are used exclusively by the person responsible and are therefore so-called first-party cookies. To provide you with a smooth online experience, we use so-called "session cookies". These cookies are used to process the following types of data:

• Browser type/version,
• Operating system used by your device,
• Referrer URL (website visited immediately before accessing our website),
• Host name of the device requesting access (IP address),
• Time of the server request.

We process the above-mentioned data so that when you move between pages on our website, our system can recognise that you have already visited certain pages. This makes our website more user-friendly. When you return to our website to use our services, our system will automatically recognise that you have already visited our website and can recall your entries and settings from that previous session so that you do not have to re-enter them.

We need to process your personal data in this way in order to provide our website service. The legal basis for this data processing with cookies, which is necessary for technical reasons, is therefore in order that we can fulfil our obligations to provide the website for you and the functions of the website for you.

Most web browsers are configured to accept cookies automatically. The length of time for which cookies are stored depends on the way they are used. In general, cookies are automatically deleted when you leave a website. However, in order to improve the user-friendliness of our website, we also use temporary cookies that remain stored on your terminal device for a certain period of time.

Of course you can also visit our website without accepting cookies. If you do not wish to benefit from the advantages of cookies, you can change your browser settings to deactivate or restrict the acceptance of cookies. Please note that this may limit the functionality of our online offer.

In order to revoke your consent given in connection with website functions ("cookies"; "pixels") or to restrict it to certain cookies, you have the following options in particular:

a) Use the direct "opt-out" option provided for each service.

b) Use the settings of your browser.

The following list provides more information on how to manage your cookie settings or disable cookies in your browser:

• Google Chrome: https://support.google.com/chrome/answer/95647?hl
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies
• Safari: http://help.apple.com/safari/mac/8.0/#/sfri11471

c) You can have http://www.youronlinechoices.com/uk/your-ad-choices analyse which cookies are used by you and deactivate them individually or collectively. This is an offer of the European Interactive Digital Advertising Alliance.

List of cookies that do not require approval:

Cookies that require approval on this website

We use cookies that are not needed on our website for technical reasons. However, without these cookies, functions that enable comfortable surfing on our website are no longer available if you switch them off. The settings you have made cannot be saved and therefore have to be queried again on each page. Therefore we have to ask you for your consent to use these cookies.

List of cookies that require consent:

2. COOKIES REQUIRING CONSENT

Cookies requiring consent can be defined as cookies that are not absolutely necessary from a legal point of view. Analytics cookies help us to understand how visitors interact with this website by collecting information anonymously. For the continuous improvement of our website, we collect data for statistical and analytical purposes, such as the number of visits, in order to optimize our content. Marketing cookies are used to target advertising to a specific user (behavioral targeting). The purpose of using marketing cookies is to display advertising that is particularly relevant to the users of the website.

Listing of cookies requiring consent

Cookie name: _ga

• Supplier: Google
• Purpose: Used for user differentiation
• Expiry: 2 years
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _gid

• Supplier: Google
• Purpose: Used for user differentiation
• Expiration: 24 hours
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _gat--

• Supplier: Google
• Purpose: Used to reduce the request rate
• Expiration: 1 minute
• Category: Analytics cookie, third party cookie

Cookie name: dc_gtm

• Supplier: Google
• Purpose: Used to reduce the request rate
• Expiration: 1 minute
• Category: Analytics Cookie, Third Party Cookie

Cookie name: et_allow_cookies

• Provider: etracker
• Purpose: If the parameter "data-block-cookies" is used, this cookie is set by the API call _etracker.enableCookies() to indicate that etracker may set cookies. If the API call _etracker.disableCookies() is called, the cookie is set to "0".
• Expiration: "0" in 50 years; "1" in 480 days
• Category: Analytics Cookie, Third Party Cookie

Cookie name: BT_ctst

• Anb

Cookie name: _fbp

• Provider: Facebook
• Purpose: Used by Facebook to display a range of advertising products, such as real-time bids from third party advertisers.
• Expiration: 3 months
• Category: Marketing cookie, third-party cookie

Cookie-Name: www._km_id

• Provider: kommunicate.io
• Purpose: This cookie is associated with Kommunicate and is used to distinguish users who interact with the website chat feature.
• Expiration: 29 days
• Category: Marketing Cookie, Third-Party-Cookie

Cookie-Name: www._km_lead_collection

• Provider: kommunicate.io
• Purpose: This cookie is associated with Kommunicate and shows if lead collection is on in chat. Users may be asked to enter the name, email and phone number when they start a conversation if it's set to true.
• Expiration: 29 days
• Category: Marketing Cookie, Third-Party-Cookie

Cookie-Name: www._km_user_name

• Provider: kommunicate.io
• Purpose: User name in kommunicate.io chat
• Expiration: 29 days
• Category: Marketing Cookie, Third-Party-Cookie

Cookie-Name: ajs_anonymous_id

• Supplier: Hotjar
• Purpose: This cookie is set by Segment as a randomly generated ID for anonymous users.
• Expiry: 365 days
• Category: Analytics Cookie, Third Party Cookie

Cookie-Name: ajs_group_id

• Supplier: Hotjar
• Purpose: This cookie is set by Segment used to group visits by different website users if logged in.
• Expiry: 365 days
• Category: Analytics Cookie, Third Party Cookie

Cookie-Name: ajs_user_id

• Supplier: Hotjar
• Purpose This cookie is set by Segment used for usage analytics if logged in.
• Expiry: 365 days
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjid

• Supplier: Hotjar
• Purpose: Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
• Expiry: 365 days
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjRecordingLastActivity

• Supplier: Hotjar
• Purpose: This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjTLDTest

• Supplier: Hotjar
• Purpose: When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjUserAttributesHash

• Supplier: Hotjar
• Purpose User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjCachedUserAttributes

• Supplier: Hotjar
• Purpose: This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjLocalStorageTest

• Supplier: Hotjar
• Purpose: This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.
• Expiry: Under 100ms
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjIncludedInPageviewSample

• Supplier: Hotjar
• Purpose: This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.
• Expiry: 30 minutes
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjIncludedInSessionSample

• Supplier: Hotjar
• Purpose This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.
• Expiry: 30 minutes
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjIncludedInSessionSample

• Supplier: Hotjar
• Purpose: This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit. Expiry: 30 minutes Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjAbsoluteSessionInProgress

• Supplier: Hotjar
• Purpose: This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.
• Expiry: 30 Minutes
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjFirstSeen

• Supplier: Hotjar
• Purpose: This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjViewportId

• Supplier: Hotjar
• Purpose This stores information about the user viewport such as size and dimensions.
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Cookie name: _hjRecordingEnabled

• Supplier: Hotjar
• Purpose: This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.
• Expiry: Session
• Category: Analytics Cookie, Third Party Cookie

Third party cookies

Cookies that require consent do not have to come from the person responsible, but can also come from third parties. These third parties can be social networks such as Facebook or YouTube, as well as providers of analysis services or other service providers.

Theoretically, these third parties may set cookies while you are visiting our website in order to obtain information that you have opened a controller website, for example. Please visit third-party websites for more information about their use of cookies. If you have decided in principle not to give your consent to the use of cookies requiring consent or to withdraw your consent, you will only be provided with the functionalities of our website if we can guarantee use without these cookies. In this case, areas of our website that may offer the technical possibility of integrating third-party content and thus setting third-party cookies will not be available to you. You will be informed of this by a corresponding request. If, in such a case, you still wish to use the content of the website, this is only possible if you agree to the use of cookies that require your consent. Activate the consent function which is available at the respective position on our website.

Social-Media-Cookies

Cookies that require consent do not have to come from the person responsible, but can also come from third parties. Such third parties can be social networks such as Facebook or YouTube. These third parties can theoretically set cookies while you are visiting our website to obtain information that you have opened a controller website, for example. Please visit third-party websites for more information about their use of cookies. If you have decided in principle not to give your consent to the use of cookies requiring consent or to withdraw your consent, you will only be provided with the functionalities of our website if we can guarantee use without these cookies. In this case, areas of our website that may offer the technical possibility of integrating third-party content and thus setting third-party cookies will not be available to you. You will be informed of this by a corresponding request. If, in such a case, you still wish to use the content of the website, this is only possible if you agree to the use of cookies that require your consent. Activate the consent function which is available at the respective position on our website.